Athletics Ticket Sales and Fan Engagement Services

The University of Iowa is seeking a supplier to manage outbound and inbound athletics ticket sales, fan engagement, customer service, analytics, marketing automation, and related donor solicitation services.

University of Iowa


General
Open (issued)
18684
Oct 14, 2026 08:00 PM
Sep 16, 2026 09:13 PM
2 years base + 3 × 1 year options
Request for Quote/Qualifications (RFQ)
State
Ask AI about this solicitation
Original Solicitation Links
Contact
bonnie-thornton@uiowa.edu
+13193352209
52242 East Jefferson Street, Iowa City, IA, USA
Description

The University of Iowa Athletics Department is seeking a supplier to provide a dedicated ticket sales, fan development, and customer service operation. The scope includes year-round outbound and inbound sales for football, men's and women's basketball, wrestling, Hawkeye Tours, and other ticketed athletics events; renewals, new sales, partial plans, group tickets, single-game tickets, and retention campaigns; customer service; sales-program management; staff training; reporting; and coordination with University athletics, marketing, ticket operations, sports programs, and senior administration. The selected supplier must provide robust customer relationship management, business analytics, marketing automation, and related technology integration with Paciolan and Equipe HQ at no additional cost to the University. The supplier must staff the operation for more than 150,000 annual phone contact points, provide dedicated analytics and marketing automation personnel, support facility tours, develop an annual giving and philanthropic fundraising structure, and operate without ticket brokers. The intended contract term is two years, with three additional one-year extensions available by mutual written agreement. The University expects a revenue-share pricing model, requests audited financial statements for the prior two years, and requires three relevant references. Responses must address the detailed proposal, service approach, staffing, customer service, pricing, compliance, information technology, risk, and implementation requirements.

Classification Codes
NAICS561422Telemarketing Bureaus and Other Contact Centers
PSCR701Advertising Services
Smart Codes
ticket sales servicescustomer relationship managementfundraising solicitation
Specifications
Service Only
Timeline
Sep 16, 2026 09:13 PM-Issue Date
Sep 30, 2026 08:00 PM-Questions Deadline
Oct 14, 2026 08:00 PM-Response Deadline
Requirements
Required
  • Employer's Liability — $500,000.00
  • Commercial General Liability — $1,000,000.00
  • Commercial Automobile Liability — $1,000,000.00
  • Umbrella Liability — $1,000,000.00
  • Errors and Omissions / Professional Services Liability / Cyber Liability — $1,000,000.00
Required
  • Minimum 3 references
  • Client point of contact required for each reference
No
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