Athletics Secondary-Market Ticket Services

The University of Iowa is requesting qualifications from suppliers to provide secondary-market ticket sales services for athletic and other events, including ticket distribution, pricing consultation, customer service, and sales analytics.

University of Iowa


General
Open
18622
Oct 14, 2026 08:00 PM
Sep 16, 2026 09:08 PM
2 years base + 3 × 1 year options
Request for Quote/Qualifications (RFQ)
State
Ask AI about this solicitation
Original Solicitation Links
Contact
bonnie-thornton@uiowa.edu
+13193352209
52242 East Jefferson Street, Iowa City, IA, USA
Description

The University of Iowa is seeking a qualified supplier to provide secondary-market ticket sales services for athletic events and other specified events. The initial scope includes the 2027 football season, the 2027–2028 basketball and wrestling seasons, and other athletics or outside events beginning after July 1, 2027. The supplier will provide a proposed structure for primary- and secondary-market ticket distribution, including bulk ticket purchases, single-game or group strategies, pricing consultation, floor and ceiling pricing, dynamic-pricing analytics, customer-service support, sales consolidation, fulfillment guarantees or warranties, and the platforms used for secondary sales. The proposal must also address financial terms such as profit sharing or consignment, potential negative financial impacts to the University, stakeholder involvement, risk assessment, supplier expertise, three comparable references, key personnel, and a single point of managerial contact. The resulting agreement is expected to begin upon contract execution for two years, with three possible one-year extensions, for a potential total term of five years.

Classification Codes
NAICS561599All Other Travel Arrangement and Reservation Services
PSCE1PAPURCHASE OF RECREATIONAL FACILITIES (NON-BUILDING)
Smart Codes
athletic ticket resaleticket marketplace servicesevent ticket sales
Specifications
Service Only
Timeline
Sep 16, 2026 09:08 PM-Issue Date
Sep 30, 2026 08:00 PM-Questions Deadline
Oct 14, 2026 08:00 PM-Response Deadline
Requirements
Required
  • Employer's Liability — $500,000.00
  • Commercial General Liability — $1,000,000.00
  • Commercial Automobile Liability — $1,000,000.00
  • Umbrella Liability — $1,000,000.00
  • Errors and Omissions / Professional Services Liability / Cyber Liability — $1,000,000.00
Required
  • Minimum 3 references
  • Client point of contact required for each reference
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