Transportation Marketing and Advertising Services
North Carolina > Department of Transportation > Communications Office
Original Solicitation Links
54-SS-3260077
]marketing, advertising and public relations services
Contact
Submission Instructions
Description
The North Carolina Department of Transportation is seeking an agency-specific term-contract vendor to provide full-service marketing, communications, advertising, public relations, creative services, and paid media management for transportation outreach and education initiatives. Work may include research, strategic planning, campaign development, public relations, media planning and placement, campaign monitoring and evaluation, event staffing, and reporting across television, radio, social media, print, audio, digital, transit, outdoor, direct mail, and other appropriate media. The vendor may also be asked to develop creative concepts and materials, including video, audio, television spots, social media advertisements, booklets, reports, banners, logos, signs, and flyers. The proposal must include experience and staff information, at least three similar customer references, three case studies from campaigns executed within the past five years, and specified work samples, including television advertisements, social media or content-marketing components, an outdoor advertisement, and two additional creative samples. The contract has an initial two-year term beginning on the later of contract award or February 1, 2027, with an option for up to one additional year.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Minimum 3 references
- Client point of contact required for each reference
Documents
| Title | Date Posted |
|---|---|
| RFP#54-SS-3260077-Marketing Advertising and Public Relations Services.pdf | Oct 07, 2026 10:29 AM |
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