Advertising and Media Buying Services
California > Department of Food and Agriculture > Division of Fairs & Expositions > 32nd District Agricultural Association
Original Solicitation Links
0000040535
]advertising & media buying services
Contact
Submission Instructions
Description
The 32nd District Agricultural Association, also known as OC Fair & Event Center, is soliciting a full-service advertising and marketing agency or integrated agency team. The scope includes integrated marketing strategy and annual planning; audience, brand, creative, media-consumption and customer research; campaign concepts and creative development; production and versioning of broadcast, streaming, digital, social, print, outdoor and other advertising assets; media planning, buying and stewardship; digital performance marketing and optimization; measurement, attribution, dashboards and reporting; multicultural, multilingual, inclusive and accessible communications; promotions, partnerships, creator programs and special projects; and account management with event-critical support. The selected contractor must support the annual fair, live entertainment, venue rentals, educational and community programs, and other organizational priorities. Proposals must include a cover letter, technical proposal, financial proposal bid forms, bidder/contractor status form, bidder declaration, Darfur Contracting Act attachment, and the Iran Contracting Act verification form when applicable, along with applicable small-business or DVBE documentation. The anticipated term is January 1, 2027, through December 31, 2028, with three optional one-year extensions. The solicitation estimates annual media spending of approximately $1.2 million, but provides no guaranteed minimum work, media expenditure or production expenditure.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Commercial General Liability — $1,000,000.00
- Automobile Liability — $1,000,000.00
- Workers' Compensation
- Minimum 3 references
- Within the last 6 years
- Client point of contact required for each reference
Documents
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