Marketing Campaign Consulting and Creative Services
SouthWest Transit
Original Solicitation Links
Contact
Submission Instructions
Description
SouthWest Transit is seeking a qualified marketing agency to provide project-based campaign consulting, campaign execution, media buying, and creative support. Consulting includes strategy development, messaging, channel recommendations, campaign timelines, KPI definition, tracking, and reporting. Campaign execution includes platform setup, asset uploads, quality assurance, daily budget and audience optimization, creative rotation, reporting, and analysis. The selected agency will also provide media planning, buying, optimization, and reporting across digital channels other than search and paid social, as well as traditional media. Creative support may include advertising concepts, graphic design, copywriting, video production, and other related work as needed. Proposals must address agency capabilities, team qualifications, at least three relevant case studies, tools and subscriptions, fee structure, evaluation-period contact information, cancellation or termination policy, and at least two client references. The solicitation provides an example three-month campaign budget of $24,000, inclusive of consulting, execution, and media spend; this is identified as an example rather than a stated contract budget.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Minimum 2 references
Documents
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