Early Learning and Childcare Advertising and Marketing Services
Orleans Parish School Board > Procurement Department
Original Solicitation Links
Contact
Submission Instructions
Description
The Orleans Parish School Board is seeking a qualified marketing company to serve as the Agency of Record for its Early Learning and Childcare initiatives. The selected contractor will develop and execute an informational campaign to increase community awareness of publicly funded early childcare and education opportunities for eligible families with children from six weeks through four years old. The scope includes campaign strategy and market research; website auditing and accessibility recommendations; SEO and generative engine optimization; creative development and design; paid social, video, programmatic, print, billboard, bus, and street-level advertising; media planning, buying, placement, vendor and subcontractor management; campaign reporting and dashboards; purchasing and expenditure tracking; ongoing strategic counsel; and coordination with the District's Early Learning and Childcare team. The proposal narrative is limited to 20 pages, excluding required forms, appendices, resumes, and sample work. The stated project budget is $250,000 to $300,000, with a one-year contract and a possible two-year extension.
Classification Codes
Smart Codes
Specifications
Timeline
Join ZoomRequirements
- Workers Compensation and Employers Liability — $1,000,000.00
- General Liability — $1,000,000.00
- Automobile Liability — $250,000.00
- Errors and Omissions Liability — $1,000,000.00
- Minimum 3 references
- Client point of contact required for each reference
Location
Documents
| Title | Date Posted |
|---|---|
| rfp092426u | Sep 24, 2026 11:51 AM |
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