Advertising and Media Buying Services
California > Department of Food and Agriculture > Division of Fairs and Expositions > 32nd District Agricultural Association > OC Fair & Event Center
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Submission Instructions
Description
The 32nd District Agricultural Association, operating as OC Fair & Event Center, seeks a qualified full-service or integrated agency team to provide strategic advertising, creative development, media planning and buying, digital performance marketing, research, audience development, analytics, multicultural and multilingual communications, accessibility support, promotions, and account management. Services will support the annual OC Fair, Pacific Amphitheatre, Imaginology, venue rentals, year-round events, educational programs, and other District priorities. The scope includes integrated marketing plans, campaign strategy, creative concepts and production, traditional and digital media placement, campaign optimization, measurement and attribution, dashboards and reporting, media transparency, rights and asset management, and event-critical support. Proposers must submit a cover letter, technical proposal, completed financial proposal bid forms, Bidder/Contractor Status Form, Bidder Declaration, Darfur Contracting Act Attachment, and, when applicable, Iran Contracting Act, small-business, and DVBE documentation. The anticipated term is January 1, 2027, through December 31, 2028, with three optional one-year extensions. The District anticipates an annual media budget of approximately $1.2 million, but does not guarantee any minimum volume or expenditure.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Commercial General Liability — $1,000,000.00
- Automobile Liability — $1,000,000.00
- Workers' Compensation
- Minimum 3 references
- Within the last 6 years
- Client point of contact required for each reference
Documents
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