District Brand Standards and Visual Identity System

Wake County Public School System is seeking a branding, marketing, or communications agency to audit, modernize, and implement a comprehensive districtwide brand standards and visual identity system.

Wake County Public School System > Purchasing Department


General
Open (open)
251-27-161
Sep 30, 2026 04:00 PM
Sep 22, 2026 02:48 PM
Request for Proposal (RFP)
Local
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Original Solicitation Links
[

251-27-161

]

brand standards

Contact
bids-pgooding@wcpss.net
+19195883456
1551 Rock Quarry Road, Raleigh, NC, USA
Submission Instructions
Email
Description

Wake County Public School System is seeking a qualified branding, marketing, or communications agency to assess, modernize, and strengthen its districtwide brand system without substantially redesigning the existing logo. The work includes a current-state brand audit; brand strategy and architecture; core visual identity standards; department, program, initiative, campaign, and event branding guidance; digital, social media, video, and motion standards; photography and representation guidance; accessibility and multilingual design guidance; promotional product and apparel standards; generative AI and AI-assisted design guidance; templates; and a practical brand governance framework. Required deliverables include a brand audit and recommendations, comprehensive standards and guidelines, a template library, governance materials, training for designated communications leaders, and final editable source files and production-ready brand assets. Proposals must include the signed execution page, agency overview, relevant experience and comparable projects, project approach and timeline, proposed team, deliverables, revision cycles, training approach, references, optional services, and a detailed overall cost proposal as the final page. Proposals are due by email no later than September 30, 2026, at 12:00 p.m. Eastern Time.

Classification Codes
NAICS541613Marketing Consulting Services
PSCT001Arts/Graphics Services
Smart Codes
brand strategy consultingvisual identity designmarketing communications consulting
Specifications
Service
Timeline
Sep 22, 2026-Issue RFP
Sep 30, 2026 04:00 PM-Proposal Due Date
Requirements
Required
  • Commercial General Liability — $1,000,000.00
  • Commercial Automobile Liability — $1,000,000.00
  • Workers Compensation
  • Professional Liability — $1,000,000.00
  • Cyber Liability — $1,000,000.00
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