Finger Lakes Community College Brand Discovery and Strategic Messaging
Ontario County > Purchasing Department
Original Solicitation Links
Contact
Submission Instructions
Description
Finger Lakes Community College seeks a qualified firm to lead a research-based brand discovery process and translate the findings into a strategic messaging framework. The work includes gathering audience insights and stakeholder feedback and developing messaging that reflects the College's strengths, opportunities, and evolving role in the communities it serves. The resulting work will guide a subsequent procurement for visual identity design, templates, documentation, and brand system implementation. The engagement includes discovery planning, research activities, stakeholder engagement, audience insights, peer and competitive review, strategic foundation and messaging development, a communications toolkit, final presentation, and knowledge transfer for Marketing and Communications staff. Proposals must address the firm's qualifications, project team, approach and methodology, relevant case studies and measurable outcomes, schedule and work plan, detailed pricing with optional services identified separately, and comparable-project references. The anticipated budget is approximately $75,000 to $100,000.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Commercial General Liability — $1,000,000.00
- Professional Liability — $1,000,000.00
- Cyber Liability — $2,000,000.00
- Workers' Compensation
- Disability Benefits
- Within the last 5 years
Documents
| Title | Date Posted |
|---|---|
| A - Mandatory forms used for Paper Submittals ONLY - FLCC | Sep 09, 2026 03:38 PM |
| D - Non-Bidders Response - please complete this document if not bidding | Sep 09, 2026 03:38 PM |
| B - Appendix_A_Accessibility | Sep 09, 2026 03:38 PM |
| FLCC_Brand_Discovery_and_Strategic_Messaging_Initiative.pdf | Sep 14, 2026 03:49 PM |
| C - HECVAT414 Form for Accessibility | Sep 09, 2026 03:38 PM |
| R26089 Notice.pdf | Sep 15, 2026 03:35 PM |
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