Strategic Communications, Public Relations, and Career Pathway Services

Christina School District is seeking a prime vendor for integrated strategic communications, public relations, and communications and media-production career-pathway training for students and staff.

Christina School District


General
Open
Oct 13, 2026 06:00 PM
Sep 01, 2026 10:29 AM
3 years base + 2 × 1 year options
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Original Solicitation Links
Contact
bids.proposals@christina.k12.de.us
1899 South College Avenue, Newark, DE, USA
Submission Instructions
Mail
Christina School District, Procurement Department, 1899 S. College Avenue, Newark, DE 19702
Description

Christina School District seeks one prime vendor to provide two integrated service components: comprehensive strategic communications and public-relations support, plus career-pathway development and professional development in communications and media production. Component A includes communications planning, leadership counsel, media relations, crisis communications, brand and reputation management, multilingual and community engagement, digital and social media support, internal communications, website content, and monthly and quarterly performance reporting. Component B includes a multi-year communications and media-production pathway for middle and high school students; workshops in media writing, video, photography, audio and podcast production, graphic design, social media, public speaking, and project management; mentorships, job shadows or externships, authentic project-based learning, portfolio development, staff professional development, and an annual student showcase. Optional services include informational campaigns, creative production, research, event communications, print and collateral design, equipment access, and expanded pathway capacity. The initial contract term is three years beginning December 1, 2026, with two one-year renewal periods. Vendors must address both components, provide pricing, references, key personnel, sample work, required forms, and applicable compliance documentation.

Classification Codes
NAICS541820Public Relations Agencies
PSCR708Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services)
Smart Codes
public relations servicescareer pathway trainingmedia production training
Specifications
Service
Timeline
Sep 1, 2026-Public Notice Date
Sep 15, 2026 04:00 PM-Deadline for Questions
Sep 29, 2026-Responses to Questions Posted
Oct 13, 2026 06:00 PM-Proposal Submission Deadline
Dec 1, 2026-Estimated Award Notification
Requirements
Required
  • Workers Compensation and Employer's Liability
  • Commercial General Liability — $1,000,000.00
  • Automotive Liability — $1,000,000.00
  • Medical/Professional Liability — $1,000,000.00
  • Miscellaneous Errors and Omissions — $1,000,000.00
  • Product Liability — $1,000,000.00
  • Sexual Abuse and Molestation Liability — $1,000,000.00
Scored
  • Minimum 3 references
  • Client point of contact required for each reference
Documents
TitleDate Posted
rfp090126pSep 01, 2026 10:29 AM
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