Strategic Communications, Public Relations, and Career Pathway Services

Christina School District is seeking one prime vendor to provide strategic communications and public relations services, plus communications and media-production career-pathway training for students and professional development for staff.

Christina School District


General
Open
CHR26019-PTHWY_DVMT
Oct 13, 2026 06:00 PM
Sep 01, 2026 12:00 PM
3 years base + 2 × 1 year options
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Contact
trenda.broadnax@christina.k12.de.us
1899 South College Avenue, Newark, DE, USA
Submission Instructions
Mail
Christina School District, Procurement Department, 1899 S. College Avenue, Newark, DE 19702
Description

Christina School District seeks one prime vendor to deliver two integrated components. Component A includes strategic communications counsel and planning, media relations, crisis and emergency communications, brand and reputation management, multilingual and community engagement, digital and social media support, internal communications, accessible website content, and monthly measurement and reporting. Optional services may include informational referendum-readiness campaigns, creative production, research, event communications, print and collateral design, paid media, and equipment access. Component B requires design and delivery of a multi-year communications and media-production career pathway for middle and high school students, including tiered curriculum, hands-on workshops, mentorships, supervised externships or job shadows, authentic project-based learning, portfolio development, an annual student showcase, and support for industry credentials. The vendor must also provide professional development for District staff, comply with student privacy, accessibility, background-check, clearance, and supervision requirements, and submit pricing for base and optional services.

Classification Codes
NAICS541820Public Relations Agencies
PSCR708Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services)
Smart Codes
strategic communications consultingpublic relations servicescareer pathway training
Specifications
Service
Timeline
Sep 1, 2026-Solicitation Ad Date
Sep 15, 2026-Deadline for Questions
Sep 29, 2026-Written Answers Posted
Oct 13, 2026-Deadline for Receipt of Proposals
Dec 1, 2026-Estimated Notification of Award
Requirements
Required
  • Workers Compensation and Employer's Liability
  • Commercial General Liability — $1,000,000.00
  • Automotive Liability — $1,000,000.00
  • Medical/Professional Liability — $1,000,000.00
  • Miscellaneous Errors and Omissions — $1,000,000.00
  • Product Liability — $1,000,000.00
  • Sexual Abuse and Molestation Liability — $1,000,000.00
Scored
  • Minimum 3 references
  • Client point of contact required for each reference
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