First-Time Rider Campaign Services

The Municipality of Anchorage is seeking a contractor to develop a first-time rider educational campaign for its People Mover bus system, including tutorial videos, social media content, digital advertising, outreach, and campaign materials, with an expected not-to-exceed amount of $250,000.

Municipality of Anchorage > Traffic Engineering Department


General
Closed (past due)
RFP 2026P046
Sep 10, 2026 12:00 PM
Aug 12, 2026 05:37 PM
$250,000.00
4 months
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Original Solicitation Links
Contact
wwpur@muni.org
+19073434590
632 West 6th Avenue, Anchorage, AK, USA
Submission Instructions

or

Mail
Municipality of Anchorage Purchasing Department, 632 W. Sixth Avenue, Suite 520, Anchorage, AK 99501
Description

The Municipality of Anchorage Public Transportation Department is soliciting proposals for an educational campaign to help new and hesitant riders understand and confidently use the People Mover bus system. The campaign should address fare options, payment and bus-tracking applications, trip planning, timetable and map reading, safety and courteous riding practices, bike-rack use, and other practical riding information. It should use behavioral science and human-centered design, target visitors and people who live or work near fixed-route bus stops, and reach youth, adults, and seniors. Required deliverables include short tutorial videos, social media posts and carousel images, campaign-themed advertising and collateral, transit-center window wraps, posters, video and radio commercials, bus-operator perspective videos, digital advertising, a campaign webpage, and a targeted mailer providing a free one-week pass. The contractor must develop the campaign strategy, identify audiences and barriers, conduct outreach, coordinate with department staff, and assess campaign outcomes. The expected not-to-exceed amount is $250,000. Proposals are limited to ten pages, excluding specified items, and must include qualifications and references, two relevant work samples, methodology, key staff and subconsultant information, contractor location, and a separate fee schedule.

Classification Codes
NAICS541810Advertising Agencies
PSCR701Advertising Services
Smart Codes
transit marketing campaigneducational video productionsocial media advertising
Specifications
Service
Timeline
Aug 12, 2026-Posted Date
Aug 12, 2026-Revised Date
Aug 20, 2026-Questions Due Date
Sep 10, 2026-Proposals Due Date
Requirements
Required
  • Employers Liability and Workers Compensation — $500,000.00
  • Commercial Automobile Liability — $1,000,000.00
  • Commercial General Liability — $1,000,000.00
  • Professional Liability — $1,000,000.00
  • Cyber/Privacy Liability — $3,000,000.00
Scored
  • Minimum 3 references
  • Client point of contact required for each reference
No
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