Marketing and Communication Services

Middle Tennessee State University is seeking a qualified agency to provide marketing and communication services, including media planning, buying, and placement for out-of-home, broadcast, and digital media, to reinforce brand awareness and increase student applications.

Middle Tennessee State University


General
Open
217036981 Addendum 2
Oct 15, 2026 08:00 PM
Aug 12, 2026 08:00 PM
$600,000.00
1 year base + 4 × 1 year options
Request for Proposal (RFP)
State
Ask AI about this solicitation
Original Solicitation Links
Contact
tracy.kinderdine@mtsu.edu
+16158985437
1672 Greenland Drive, Murfreesboro, TN, USA
Submission Instructions
Email

or

Mail
Middle Tennessee State University, 1672 Greenland Drive, P.O. Box 18, Murfreesboro, TN 37132, USA
Description

Middle Tennessee State University is seeking a qualified agency to provide marketing and communication services, including strategic marketing recommendations and media planning, purchasing, and placement for out-of-home, broadcast, digital, web, internet, and mobile media. The selected contractor will also manage existing out-of-home advertising contracts, provide campaign performance reports, and offer remote access to media-buying platforms. The annual media budget is approximately $600,000, allocated 50% to out-of-home media, 35% to broadcast media, and 15% to other media. The anticipated contract period is January 1, 2027, through December 31, 2031, not exceeding 60 months. This is a two-part sealed RFP requiring separate technical and financial proposals. Proposals must be submitted by email or hand delivery in separate emails or sealed envelopes/packages; proposals will not be accepted through the procurement platform. Technical and financial proposals must be submitted by October 15, 2026, at 3:00 p.m. Central Time.

Classification Codes
NAICS541810Advertising Agencies
PSCR701Advertising Services
Smart Codes
media buyingadvertising campaign managementmarketing services
Specifications
Service
Timeline
Aug 12, 2026-Issue Date
Aug 19, 2026-Disability Accommodation Request Deadline
Aug 26, 2026-Single Point of Contact Deadline
Sep 9, 2026-Vendor Questions Deadline
Sep 23, 2026-Response to Questions
Sep 30, 2026-Intent to Propose Deadline
Oct 15, 2026-Proposal Deadline
Requirements
Required
  • Commercial General Liability — $1,000,000.00
  • Automobile Liability — $1,000,000.00
  • Professional Liability — $1,000,000.00
  • Workers Compensation
Required
  • Minimum 5 references
  • Client point of contact required for each reference
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