Media Buying and Campaign Development Services

The State of Ohio, through the Ohio Department of Insurance, is seeking an Ohio-certified minority business enterprise to provide media buying and campaign development services, including media-plan commissions and creative materials.

Ohio > Department of Administrative Services > Ohio Department of Insurance


General
Open
SRC0000039303
Oct 02, 2026 05:00 PM
Sep 17, 2026 07:31 PM
$500,000.00
Minority-Owned Business
Invitation for/to Bid (IFB/ITB)
State
Ask AI about this solicitation
Submission Instructions
Online
OhioBuys Supplier Portal registration
Description

The State of Ohio, through the Ohio Department of Insurance, is soliciting a contractor to provide media buying services and optional campaign development. Media buying may be required up to three times annually, with an anticipated budget of $100,000 to $500,000 per campaign. The solicitation requires bidders to submit a commission percentage for media plans and buys; the commission is calculated on the net media-buy cost after discounts, and invoices must document the rates paid to media outlets. Campaign development may include artwork and creative materials and is priced separately as a campaign-development cost. The bidder must demonstrate public-sector media-buying experience within the last four years on campaigns valued at $100,000 or more, identify a candidate with at least two years of experience managing campaigns valued at $100,000 or more, and provide that candidate's resume. The opportunity is an Ohio MBE set-aside, and bidders must maintain active Ohio MBE certification throughout the contract term. Required submission materials also include a current certificate of insurance and the Contractor/Subcontractor Affirmation and Disclosure Form.

Classification Codes
NAICS541810Advertising Agencies
PSCR701Advertising Services
Smart Codes
media buyingadvertising campaign developmentbroadcast advertising
Specifications
Service
Timeline
Sep 17, 2026 07:31 PM-Begin Date
Sep 25, 2026-Inquiry Deadline
Oct 02, 2026 05:00 PM-Submission Deadline
Requirements
Required
Required
  • Within the last 4 years
  • Projects valued at $100,000.00 or more
Documents
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