Media Buying Services
Port of Houston Authority
Original Solicitation Links
1255586
]Media Buy Services
Contact
Submission Instructions
Description
The Port of Houston Authority is seeking a qualified firm to provide advertising media buying services on an as-needed basis for a two-year initial term with one one-year renewal option. The scope includes digital and traditional media buying in local, regional, and national markets, including radio, television, over-the-top media, outdoor advertising, paid search, display advertising, mobile, paid social, print advertising, and other digital or creative outreach opportunities. The selected provider will develop media plans and recommendations, negotiate and book placements, manage and optimize campaigns, coordinate creative and trafficking, provide audience and ratings information, conduct testing, and deliver regular reporting, invoices, recaps, performance analysis, and campaign data. The provider must supply account leadership and demonstrate capabilities in media planning, vendor management, campaign optimization, tracking, and reporting, including agency spend, net-new inquiries, and cost-per-inquiry. Responses are evaluated on price, qualifications and reputation, service quality and benefits, and small-business participation.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Workers' Compensation/Employers' Liability — $1,000,000.00
- Commercial General Liability — $1,000,000.00
- Business Automobile Liability — $1,000,000.00
- Media Liability — $1,000,000.00
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