Healthcare Network Brand and Advertising Agency of Record

Westchester Medical Center Health Network is seeking a brand and advertising agency of record for enterprise brand strategy, launch planning, advertising campaigns, creative development, production, and ongoing brand stewardship across its healthcare network.

Westchester County Health Care Corporation > Westchester Medical Center Health Network


General
Open
WFEFE48
Oct 09, 2026 08:00 PM
Sep 17, 2026 12:00 PM
1 year base + 4 × 1 year options
Request for Proposal (RFP)
Local
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Original Solicitation Links
Contact
theodore.franklin@wmchealth.org
+19144937000
100 Woods Road, Valhalla, NY, USA
Description

Westchester Medical Center Health Network is seeking a qualified agency to serve as its Brand and Advertising Agency of Record. The selected agency will refine the enterprise brand strategy, develop a creative brand platform and expression, support brand launch and go-to-market planning, create verbal and visual identity systems, provide internal brand training, and develop advertising strategy, campaigns, and channel-specific creative across enterprise and service-line assignments. The scope also includes strategic and creative brand stewardship, collaboration with WMCHealth's other agency partners, production management for video, audio, photography, and print, delivery of editable source and production files, performance measurement and brand-health tracking, research interpretation, and quarterly business reviews. Proposals must include organizational background and healthcare experience, relevant case studies and references, a named staffing plan, a separate fee proposal and rate card, conflict-of-interest disclosures, and the required procurement, diversity, and confidentiality forms. The initial term is one year with up to four one-year renewals.

Classification Codes
NAICS237110Water and Sewer Line and Related Structures Construction
PSCR701Advertising Services
Smart Codes
brand strategy consultingadvertising campaign developmentcreative production services
Specifications
Service Only
Timeline
Sep 17, 2026-RFP Release
Sep 23, 2026-Letter of Intent and Signed Confidentiality Agreement Due
Sep 24, 2026-Appendices Issued
Sep 30, 2026-Questions and Requests for Clarification Due
Oct 5, 2026-Questions and Answers Distributed
Oct 09, 2026 08:00 PM-Proposal Due Date
Oct 16, 2026-Finalists Notified
Oct 19, 2026-Finalist Presentations
Oct 20, 2026-Finalist Presentations
Oct 21, 2026-Finalist Presentations
Oct 22, 2026-Finalist Presentations
Oct 26, 2026-Award of Contract
Nov 16, 2026-Tentative Contract Start Date
Requirements
Required
  • Workers' Compensation
  • Employer's Liability — $1,000,000.00
  • General Liability — $5,000,000.00
  • Professional Liability — $2,000,000.00
  • Vehicle Liability — $1,000,000.00
  • Fidelity Bond
  • Cyber Liability — $5,000,000.00
  • Excess Liability/Umbrella Insurance — $5,000,000.00
Scored
  • Minimum 3 references
  • Client point of contact required for each reference
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