General Agent Contracts for Covered California Small Business

Covered California is seeking licensed general agents to support enrollment, agent education, sales, marketing, and related services for its Covered California for Small Business program under a three-year contract with two possible two-year extensions.

California > Covered California


General
Open
2015-49
Aug 25, 2026 12:47 PM
3 years base + 2 × 2 years options
Small Business
Request for Proposal (RFP)
State
Ask AI about this solicitation
Contact
hbexsolicitation@covered.ca.gov
+19169543541
Submission Instructions
Email
Description

Covered California is seeking licensed California general agents to assist licensed agents with enrollment of individuals into Covered California for Small Business, which serves employers with up to 100 full-time-equivalent employees. Proposers must be established general agencies in the California small-group market, derive most business revenue from group health insurance coverage, and maintain active licenses issued by the California Department of Insurance. Consortium or collaborative proposals are permitted. The scope includes strategies for underserved populations, rural areas, and start-up companies; small-business retention; agent education and certification support; sales and marketing support through digital marketing, direct mail, telemarketing, webinars, and other methods; increasing online applications; supporting supplemental dental and vision products; and recruiting new agencies. Proposals must include administrative forms and attachments, insurance documentation, corporate and operational qualifications, sales statistics and projections, project assumptions, marketing activities, compensation information, and any proposed tracked changes to the model contract exhibits. Compensation will be negotiated and will be based primarily on commissions, with proposed rates capped at 2% for employer groups with 1–50 and 51–100 enrolled employees; a $8 per enrolled employee monthly commission applies to employees enrolling in Kaiser Permanente plans.

Classification Codes
NAICS524210Insurance Agencies and Brokerages
PSCG009Non-Government Insurance Programs
Smart Codes
health insurance brokeragesmall group health insuranceinsurance agent support
Specifications
Service Only
Timeline
Jul 30, 2026-RFP Release Date
Aug 7, 2026-RFP Questions Due Date
Aug 21, 2026-Responses to Questions Posted By
Sep 4, 2026-Proposal Due Date
Sep 14, 2026-Proposer Interviews
Oct 5, 2026-Notice of Intent to Award
Nov 1, 2026-Anticipated Contract Start Date
Requirements
Required
  • Liability Insurance — $1,000,000.00
  • Workers’ Compensation Liability Insurance
  • Automobile Liability Insurance, including non-owned auto liability — $1,000,000.00
  • Professional Liability Insurance
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