Lancaster County Rebranding Project

Lancaster County is requesting proposals from qualified design and branding firms to develop a unified visual and verbal brand identity system, including brand assets, standards, naming guidance, and communication templates for County agencies and platforms.

City of Lincoln > Lancaster County Corrections


General
Closed (past due)
26-167
Sep 11, 2026 07:00 PM
Aug 21, 2026 07:00 PM
1 year
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Original Solicitation Links
Contact
tfleming@lincoln.ne.gov
+14024417414
440 South 8th Street, Lincoln, NE, USA
Submission Instructions
Description

Lancaster County seeks a qualified design and branding firm to create a unified, modern visual and verbal brand identity that clearly distinguishes the County from the State of Nebraska and the City of Lincoln while representing both rural and urban communities. The work includes stakeholder interviews and brand-perception research; a logo system; an official County flag; accessible, WCAG 2.1 AA-compliant colors and typography; voice, copy, and naming standards; and a comprehensive brand standards guide. Commercial or open-source typefaces are acceptable, but fonts must be licensed for unlimited County use across print, digital, and social media without recurring fees. Website design and development are excluded from the scope. The contractor must provide production-ready brand assets, standards, templates, and editable source files, including Adobe Creative Cloud and Canva deliverables. All agencies led by appointed directors are expected to transition to the new brand, while elected offices retain discretion subject to applicable law. The Lancaster County Board of Commissioners will provide final approval. The County has not established a budget or not-to-exceed amount, and progress or milestone billing will not be allowed. Proposals must include the specified company information, experience narratives for three similar projects, staffing and subcontractor information, resumes, a technical proposal, and a project schedule.

Classification Codes
NAICS541430Graphic Design Services
PSCR701Advertising Services
Smart Codes
brand identity developmentgraphic design servicescommunications strategy
Specifications
Service
Timeline
Aug 21, 2026-Issue Date
Aug 27, 2026-Questions Deadline
Sep 11, 2026-Response Deadline
Sep 14, 2026-Evaluation Period
Oct 16, 2026-Evaluation Period End
Nov 1, 2026-Oral Interviews (optional)
Tentatively scheduled for early November; the County may conduct interviews in person or virtually and will contact selected proposers.
Nov 15, 2026-Final Selection
Requirements
Required
  • Commercial General Liability — $1,000,000.00
  • Automobile Liability — $1,000,000.00
  • Workers' Compensation
  • Employer's Liability — $500,000.00
  • Professional Liability or Errors and Omissions — $1,000,000.00
Scored
  • Minimum 3 references
  • Client point of contact required for each reference
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