Digital Billboard Installation and Advertising Services

California State University, Sacramento is seeking a firm to furnish, install, operate, maintain, and monetize three digital billboards on university property under a five-year agreement with renewal options and revenue sharing.

California State University > California State University, Sacramento


General
Open
B260008
Oct 30, 2026 10:00 PM
Sep 17, 2026 10:48 PM
5 years base + options: 3 years, 2 years
Request for Proposal (RFP)
State
Ask AI about this solicitation
Contact
shon.tilby@csus.edu
+19162785797
6000 J Street, Sacramento, CA, USA
Description

California State University, Sacramento is soliciting proposals for a provider to furnish, install, commission, operate, maintain, and support three new digital billboards at no cost to the University. The scope includes a highway-facing billboard and two campus billboards, along with all required hardware, software, structural and electrical systems, communications, permits, testing, commissioning, training, warranties, content-management capabilities, and documentation. Ownership is expected to transfer to the University upon final acceptance. The provider must market and sell University-approved advertising, manage advertiser relationships and scheduling, collect advertising revenue, remit a Minimum Annual Guarantee and revenue-sharing payments, and provide monthly, quarterly, and annual financial and operational reporting. Services also include preventive and corrective maintenance, system monitoring, emergency and public-safety messaging support, cybersecurity controls, financial administration, and ongoing business reviews. The procurement uses a two-phase best-value process: Phase I requires a technical proposal, while shortlisted firms submit a separate financial proposal and participate in an in-person oral presentation and interview. Installation work must comply with applicable California public-works and prevailing-wage requirements.

Classification Codes
NAICS541850Indoor and Outdoor Display Advertising
PSCM1LZOPERATION OF PARKING FACILITIES
Smart Codes
digital billboard installationoutdoor advertising salesbillboard maintenance
Specifications
Supply & Service
Timeline
Sep 17, 2026 11:30 PM-Bid Posted Date
Oct 30, 2026 10:00 PM-Proposal Due Date
Requirements
Required
  • General Liability — $2,000,000.00
  • Business Automobile Liability — $1,000,000.00
  • Workers' Compensation
  • Employers Liability — $1,000,000.00
Scored
  • Minimum 3 references
  • Client point of contact required for each reference
Documents
TitleDate Posted
B260008 RFPSep 17, 2026 03:46 PM
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