Strategic Media Planning and Placement Services

The South Carolina Technical College System is seeking a contractor for strategic media planning, purchasing, placement, optimization, and reporting supporting statewide recruitment, workforce, outreach, and economic development campaigns.

South Carolina Technical College System > State Fiscal Accountability Authority > Division of Procurement Services


General
Open
Oct 01, 2026 12:00 PM
Jul 27, 2026 04:32 PM
1 year base + 4 × 1 year options
Request for Proposal (RFP)
State
Ask AI about this solicitation
Original Solicitation Links
Contact
sschoenberg@mmo.sc.gov
+18037372922
1333 Main Street, Columbia, SC, USA
Submission Instructions
Online
Description

The South Carolina Technical College System is seeking one contractor to provide strategic media planning, media purchasing, placement, optimization, inventory management, and performance reporting for recruitment, workforce, outreach, training, and economic development campaigns. Services may include traditional, digital, mobile, streaming, social, print, broadcast, outdoor, event, email, and emerging media. The contractor will develop campaign strategies and budgets, solicit and evaluate media proposals, negotiate rates and value-added opportunities, place authorized media, monitor performance, provide optimization recommendations, and prepare post-buy analyses and quarterly reports. The System will provide creative assets and messaging, while the contractor will pay authorized media placement costs directly and receive reimbursement under the contract terms. Offerors must submit separate technical and business proposals. The technical proposal must address the Section III requirements, proposed collaboration and communication methodology, relevant experience, two comparable case studies, qualifications, and subcontractor information. The separate price proposal must provide pricing for the initial term and four renewal terms, including the proposed commission and fee structure based on a hypothetical annual media spend of $1,000,000. A signed Cover Page and Page Two, three comparable contract references, and required financial and business-history information are also required.

Classification Codes
NAICS541830Media Buying Agencies
PSCR701Advertising Services
Smart Codes
media planning servicesmedia placement servicescampaign performance reporting
Specifications
Service Only
Timeline
Aug 17, 2026-Pre-Proposal Conference (optional)
Web conference; access credentials must be requested from sschoenberg@mmo.sc.gov before 4:00 p.m. on August 13, 2026. Automated technologies, bots, artificial intelligence systems, electronic notetaking, and recording are prohibited.
Aug 18, 2026-Questions Due Date
Oct 1, 2026-Offer Due Date
Jan 7, 2027-Anticipated Award Posting
Requirements
Required
  • Commercial General Liability — $1,000,000.00
  • Auto Liability — $1,000,000.00
  • Workers Compensation
  • Employer's Liability Insurance — $1,000,000.00
Scored
  • Minimum 3 references
  • Within the last 3 years
  • Client point of contact required for each reference
Documents
TitleDate Posted
rfp07272619Jul 27, 2026 04:32 PM
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