Dane County Regional Airport Marketing and Advertising Services

Dane County is seeking an agency to provide on-call marketing and advertising services for the Dane County Regional Airport, including creative development, media buying, social media, market research, and video and audio production.

Dane County > Airport


General
Open
2026-RFP-059-PR
Sep 25, 2026 02:00 PM
Aug 14, 2026 10:36 AM
1 year base + 2 × 1 year options
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Contact
rogan.megan@countyofdane.com
+16082831487
Madison, WI, USA
Submission Instructions
Description

Dane County is seeking a professional marketing and advertising firm to serve as the Dane County Regional Airport’s agency of record and primary marketing partner. The selected contractor will provide on-call advertising, marketing strategy, creative development, graphic design, media planning and buying, social media management, market research, and video and audio production. The scope includes developing campaigns and creative concepts for print, electronic, outdoor, television, radio, web, social media, advertorial, and event marketing channels; producing graphics, photography, video, animation, scripts, and related content; conducting audience research; and providing monthly performance dashboards and quarterly strategic reviews. The contract is intended to run for two years, with an optional third year at the County’s discretion. Proposals must include a narrative response, pricing information, completed Vendor Questionnaire requirements, and a signed W-9, with submissions made electronically through the County’s eProcurement Portal.

Classification Codes
NAICS541810Advertising Agencies
PSCR701Advertising Services
Smart Codes
marketing servicesmedia buying servicessocial media management
Specifications
Service Only
Timeline
Aug 14, 2026-Release Date
Sep 9, 2026-Questions Due
Sep 14, 2026-Question Response Deadline
Sep 25, 2026-Proposal Submission Deadline
Requirements
Required
  • Commercial General Liability — $1,000,000.00
  • Commercial/Business Automobile Liability — $1,000,000.00
  • Environmental Impairment (Pollution) Liability — $1,000,000.00
  • Workers' Compensation
  • Umbrella or Excess Liability
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