Media Planning and Buying Services
ATOC Limited
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ATOC Limited is procuring a fully managed, audience-led media service covering strategic media planning, media buying and activation, campaign management, optimisation, reporting, insight, measurement, evaluation, and associated financial and commercial management. The service will support national, regional, and locally targeted campaigns and communications across a broad range of offline and digital media channels, including planned, ongoing, reactive, time-critical, and strategically significant activity. The estimated contract value is £250,000,000 excluding VAT, including available extensions, or £300,000,000 including VAT. The expected initial term is two years, from 1 April 2027 through 31 March 2029, with up to three one-year extensions through 31 March 2032. The procurement uses a three-stage competitive flexible procedure: participation and shortlisting, tender, and supplier demonstration and clarification. A maximum of three suppliers will be shortlisted for the tender stage. Award criteria are quality (50%), price (40%), and social value (10%).
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