Online Program Market Research Consulting Services

The University of Connecticut School of Law is seeking a consultant to conduct market research and related analysis for online, hybrid, and non-JD academic program opportunities.

University of Connecticut > School of Law > Purchasing Department


General
Open
TB100626
Nov 03, 2026 07:00 PM
Oct 06, 2026 06:00 PM
1 year base + 1 × 1 year option
Small BusinessMinority-Owned BusinessWoman-Owned BusinessOther
Request for Proposal (RFP)
State
Ask AI about this solicitation
Contact
taelor.bohnsack@uconn.edu
+18604860993
3 Discovery Drive, Storrs, CT, USA
Description

The University of Connecticut School of Law seeks a qualified consulting firm to conduct a comprehensive, standalone market research study concerning potential online, hybrid, and non-JD offerings. The scope includes market demand analysis, competitive landscape assessment, target-student segmentation, program portfolio and viability recommendations, pricing and positioning strategy, regulatory and accreditation considerations, and risk and feasibility assessment. Expected deliverables include a final report with an executive summary, program-specific opportunity analyses and prioritized recommendations, enrollment and financial projections, data visualizations and supporting datasets, a strategic roadmap for program development and launch, and a presentation to law school leadership and stakeholders. Proposals must describe the firm's relevant higher-education experience, methodology, project work plan, deliverables, fixed-price financial proposal, three comparable references, and required certifications and acknowledgments. The initial contract term is one year, with one possible additional one-year extension.

Classification Codes
NAICS541910Marketing Research and Public Opinion Polling
PSCR422Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys)
Smart Codes
market research consultinghigher education consultingonline program strategy
Specifications
Service Only
Timeline
Oct 06, 2026 06:00 PM-Open Date
Oct 20, 2026 02:00 PM-Pre-Proposal Conference (optional)
Virtual meeting; directions will be posted in the procurement portal 48 hours in advance.
Oct 27, 2026-Questions Due Date
Nov 03, 2026 07:00 PM-Proposal Due Date
Nov 23, 2026-Optional Proposer Presentations or Demonstrations
Nov 24, 2026-Optional Proposer Presentations or Demonstrations
Nov 25, 2026-Optional Proposer Presentations or Demonstrations
Nov 26, 2026-Optional Proposer Presentations or Demonstrations
Requirements
Required
  • Commercial General Liability - Each Occurrence — $1,000,000.00
  • Commercial General Liability - Products/Completed Operations — $1,000,000.00
  • Commercial General Liability - Personal and Advertising Injury — $1,000,000.00
  • Commercial General Liability - General Aggregate — $2,000,000.00
  • Commercial General Liability - Fire Legal Liability — $100,000.00
  • Umbrella Liability - Each Occurrence — $1,000,000.00
  • Technology Professional Liability (Errors and Omissions) — $2,000,000.00
  • Business Automobile Liability — $1,000,000.00
  • Workers' Compensation and Employer's Liability
Required
  • Minimum 3 references
  • Client point of contact required for each reference
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