Integrated Media Agency of Record Services

Nova Scotia Liquor Corporation is seeking a media agency of record to develop and execute integrated media strategies, media buying, optimization, reporting, and audience intelligence across paid media channels.

Nova Scotia Liquor Corporation


General
Open
NSLC27-10
Nov 09, 2026 06:00 PM
Oct 13, 2026 02:00 PM
5 years base + 2 × 1 year options
Request for Proposal (RFP)
State
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Original Solicitation Links
Contact
cynthia.miller@mynslc.com
93 Chain Lake Drive, NS, Canada
Submission Instructions
Description

Nova Scotia Liquor Corporation is seeking a media agency of record to provide integrated media planning, buying, optimization, performance reporting, audience intelligence, market research, and strategic advisory services. The scope covers television, radio, digital display, programmatic, online video, connected television, out-of-home, paid social, audio, search, and emerging media channels. The successful proponent will support shopper, team, community, stewardship, employer-brand, and retail objectives while collaborating with NSLC's internal marketing, communications, people, culture and social impact, and insights teams. Proponents must demonstrate relevant experience, a dedicated account team, Nova Scotia or Atlantic Canada market knowledge, media purchasing capabilities, case studies, and at least two similar client references completed within the past two years. The initial agreement term is five years, with up to two additional one-year extensions at NSLC's discretion. Pricing includes hourly rates for years one through five, fixed-fee campaign scenarios, optional services, assumptions, and a signed pricing compliance declaration. Proposals must be submitted through the NSLC Bonfire Euna eProcurement Portal in the prescribed formats.

Classification Codes
NAICS541830Media Buying Agencies
PSCR701Advertising Services
Smart Codes
media strategy servicesmedia buying servicesmedia performance analytics
Specifications
Service Only
Timeline
Oct 13, 2026 02:00 PM-Publication Date
Oct 22, 2026 05:00 PM-Questions Due Date
Nov 09, 2026 06:00 PM-Closing Date
Requirements
Required
  • Commercial General Liability — $2,000,000.00
  • Professional Liability (Errors & Omissions) — $1,000,000.00
  • Workers' Compensation
Scored
  • Minimum 2 references
  • Within the last 2 years
  • Client point of contact required for each reference
Location
Local Preference:Local Preference
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