Outdoor Advertising Management Services

NJ Transit is seeking a contractor to provide outdoor advertising management services for its transit system across New Jersey, including billboard licensing, sales, maintenance, reporting, and revenue generation.

New Jersey Transit Corporation


General
Open
RFP No. 0000240
Sep 17, 2026 03:00 PM
Jul 24, 2026 01:56 PM
5 years base + 3 × 1 year options
Request for Proposal (RFP)
State
Ask AI about this solicitation
Original Solicitation Links
Contact
sarmour@njtransit.com
+19734918368
283 Market Street, Newark, NJ, USA
Submission Instructions
Online
Description

NJ Transit is soliciting proposals from qualified professional firms to create and manage its revenue-generating billboard advertising inventory. The selected contractor will receive exclusive management rights for billboard and other outdoor advertising structures located on NJ Transit rights-of-way, terminals, buildings, properties, and facilities. Responsibilities include licensing and contract administration, sales and revenue maximization, permitting coordination, compliance monitoring, digital inventory management, maintenance oversight, audits, billing and revenue reporting, and coordination with existing outdoor advertising companies. The contractor must also manage advertising content in accordance with NJ Transit standards and applicable New Jersey regulations, coordinate safety training and inspections, and ensure that applicable construction, maintenance, repair, and removal costs are not borne by NJ Transit. The contract is for five years with three additional option years. Proposals must include a completed revenue proposal, a mandatory irrevocable standby letter of credit, audited financial statements or comparable evidence of financial capability, technical and revenue proposals, and required certifications and utilization forms. The letter of credit must secure six months of the applicable minimum annual guarantee, and the proposal must demonstrate experience managing large outdoor advertising programs, including at least five years of similar experience and work with a transportation agency.

Classification Codes
NAICS541850Indoor and Outdoor Display Advertising
PSCR701Advertising Services
Smart Codes
outdoor advertising managementtransit advertisingadvertising sales services
Specifications
Service
Timeline
Jul 24, 2026-Posted Date
Aug 5, 2026-Pre-Proposal Conference (optional)
Microsoft Teams telephone and video conference.
Aug 14, 2026-Questions Due Date
Sep 17, 2026-Proposal Due Date
Oct 12, 2026-Oral Presentations (optional)
Tentatively conducted by Microsoft Teams; instructions will be provided to invitees.
Oct 26, 2026-Negotiations
Feb 1, 2027-Board Approval
Apr 1, 2027-Contract Award
Requirements
Required
  • Professional Liability — $5,000,000.00
  • Commercial General Liability — $5,000,000.00
  • Commercial Automobile Liability — $2,000,000.00
  • Workers Compensation and Employer Liability — $1,000,000.00
  • Security and Privacy Liability (Cyber) — $5,000,000.00
Required
  • Irrevocable standby letter of credit Bond
Scored
  • Minimum 3 references
  • Within the last 5 years
  • Client point of contact required for each reference
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