Bus Advertising Sales and Management

The City of Visalia is seeking a consultant to manage interior and exterior advertising on Visalia Transit buses, including sales, advertiser coordination, and installation and removal services.

City of Visalia > Purchasing Division


General
Open
25-26-50
Dec 17, 2026 10:00 PM
Oct 29, 2026 03:47 PM
1 year base + 4 × 1 year options
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Original Solicitation Links
Contact
purchasing@visalia.gov
+15597134334
707 West Acequia Avenue, Visalia, CA, USA
Submission Instructions
Mail
City of Visalia Purchasing Division, 707 W. Acequia Avenue, Visalia, CA 93291
Description

The City seeks a consultant to manage its bus advertising program, market and sell advertising space, coordinate advertiser accounts and advertising inventory, and support the transition of existing advertising agreements and placements. Advertising may be placed on the exterior of fixed-route and Dial-A-Ride buses and inside fixed-route and specified V-LINE buses, subject to City approval of all advertising content and placements. The consultant must assist with producing, installing, removing, and replacing advertisements; coordinate work with City staff and the transit operations contractor; maintain advertisements; and provide monthly inventory and placement reports. The City invoices advertisers and collects revenue directly, while consultant compensation is a proposed commission on advertising revenue collected by the City. Subcontractors may perform installation or removal with prior City approval. The initial term is 12 months, with up to four consecutive one-year extensions at the City's option and the contractor's consent.

Classification Codes
NAICS541850Indoor and Outdoor Display Advertising
PSCR701Advertising Services
Smart Codes
bus advertising salestransit advertising managementbus advertisement installation
Specifications
Service Only
Timeline
Nov 18, 2026 10:00 PM-Pre-Proposal Teleconference (optional)
Microsoft Teams. Email purchasing@visalia.gov with contact information to receive the meeting link and call-in number.
Dec 2, 2026-Written Questions Deadline
Dec 17, 2026 10:00 PM-Proposal Submission Deadline
Requirements
Required
  • Workers' Compensation
  • Commercial General Liability — $1,000,000.00
  • Professional Liability — $1,000,000.00
  • Comprehensive Automobile Liability — $1,000,000.00
Scored
  • Minimum 3 references
  • Client point of contact required for each reference
No
Location
Local Preference:Local Preference
Documents
TitleDate Posted
Transit Marketing RFP.pdfOct 29, 2026 03:38 PM
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