Digital Billboard Development and Operations

Bowling Green State University is seeking proposals to lease university-owned land and design, construct, and operate digital billboards for commercial advertising revenue.

Bowling Green State University


General
Open
RFP 9139 Outdoor Digital Billboards
Dec 04, 2026 07:00 PM
Nov 02, 2026 01:01 PM
Request for Proposal (RFP)
State
Ask AI about this solicitation
Contact
konecnj@bgsu.edu
+14193728395
Bowling Green, OH, USA
Submission Instructions
Bid Express service
Description

Bowling Green State University seeks proposals for a long-term public-private partnership to lease one or more areas of university-owned land and develop, construct, operate, and maintain digital billboards. Proposals may cover sites along an interstate corridor and/or other sites within the surrounding city; the University may select some or all proposed locations and may make multiple awards. The selected firm will be responsible for applicable permitting and zoning, billboard design and construction, advertising sales and content management, maintenance, and reporting. The University retains final approval over advertising content and physical designs. Proposals must describe the firm's experience, three similar relationships with references, key personnel, allocation of responsibilities, advertising standards and content-management processes, proposed billboard locations and specifications, and a financial plan for each billboard. The financial proposal must address the proposed agreement length, costs and payment structure, anticipated University revenue, and any additional incentives. The University anticipates a long-term agreement of 20 or more years but asks firms to propose a term. The solicitation states that the contract is expected to begin in May 2027, subject to required approvals.

Classification Codes
NAICS541850Indoor and Outdoor Display Advertising
PSCX1PZLEASE/RENTAL OF OTHER NON-BUILDING FACILITIES
Smart Codes
digital billboard developmentbillboard advertising operationscommercial land leasing
Specifications
Supply & Service
Timeline
Nov 13, 2026 10:00 PM-Questions Due
Nov 20, 2026 10:00 PM-Responses to Questions
Dec 04, 2026 07:00 PM-Proposal Submission Deadline
Jan 11, 2027-Supplier Presentation/Interview (by invitation only) (optional)
Scheduled for the week of January 11, 2027; the solicitation does not specify a particular day or location.
Jan 18, 2027-Finalist Selection
May 1, 2027-Contract Award / Contract Begins
Requirements
Required
  • Commercial General Liability — $1,000,000.00
  • Workers Compensation
  • Employers' Liability — $1,000,000.00
  • Business Automobile Liability — $1,000,000.00
  • Professional Liability (Errors & Omissions) — $1,000,000.00
  • Liquor Liability — $1,000,000.00
  • Crime Coverage — $1,000,000.00
  • Cyber Liability — $1,000,000.00
Scored
  • Minimum 3 references
  • Client point of contact required for each reference
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