Brand Development and Website Services for Applewood Business Association
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Description
The Applewood Business Association (ABA) is issuing this Request for Proposal (RFP) for comprehensive brand development and website creation services. The project is divided into five phases: Brand development, Print and digital collateral, Social media, Website development (front end), and Website development (back end). Bidders may submit proposals for the entire project or for individual phases. The scope of work includes conducting SWOT and PEST analyses, assessing competitor services, developing target market member characterizations and personas, updating messaging with a new tagline, mission statement, and brand core foundation, and establishing style and tone preferences for imagery and graphic elements. A new logo and a Brand Standards Guide will also be developed. The due date for proposals is October 30. The ABA aims to enhance its brand identity, improve member services, and better promote the Applewood business community.
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