Fresh From Florida Grocery Retailer Marketing Program

The Florida Department of Agriculture and Consumer Services intends to enter a single-source agreement with Crossmark, Inc. (Product Connections) for the Fresh From Florida Grocery Retailer Marketing Program, including retail events, in-store sampling, sponsorship activation, and shopper marketing.

Florida > Department of Agriculture and Consumer Services


General
Open (open)
SS-16764
Sep 15, 2026 12:00 PM
Aug 24, 2026 04:00 PM
$350,000.00
Sole Source
State
Ask AI about this solicitation
Original Solicitation Links
Contact
procurement@fdacs.gov
+18506177181
407 South Calhoun Street, Tallahassee, FL, USA
Description

The Florida Department of Agriculture and Consumer Services intends to purchase promotional advertising for the Fresh From Florida brand through Crossmark, Inc. (Product Connections). The program includes digital and traditional retail events and demonstrations, experiential marketing and sponsorship activation, omnichannel shopper marketing, video production, and creative studio services. The intended single-source provider is described as the exclusive provider of nationwide in-store sampling programs at participating grocery retailers, including Publix, Food Lion, Hannaford, SpartanNash, and Giant Eagle. In-store sampling services include event setup, product preparation, staffing, and shopper interaction. The approximate contract amount is $235,000, with an amount up to $350,000.

Classification Codes
NAICS541870Advertising Material Distribution Services
PSCR701Advertising Services
Smart Codes
in-store product samplingretail marketing servicesbrand promotion management
Specifications
Service
Timeline
Aug 24, 2026-Open Date
Sep 15, 2026-Last Day for Receipt of Information
Jun 30, 2027-Intended Contract Execution Date
Documents
TitleDate Posted
Crossmark, Inc. (Product Connections)Aug 24, 2026 03:45 PM
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