SEO and SEM Management Services
Florida > Florida Tourism Industry Marketing Corporation > Visit Florida
Original Solicitation Links
Contact
Submission Instructions
Description
VISIT FLORIDA seeks qualified agencies to provide ongoing search engine optimization and search engine marketing management and strategy services. The scope includes account management, technical and on-page SEO recommendations, keyword research, content optimization, redirect and 404-error management, link building, SEO audits, analytics, reporting, competitor analysis, paid-search account audits, audience segmentation, creative ad messaging, campaign planning and execution, tracking, testing, and continuous optimization. The selected agency may provide education and training, participate in regular status and campaign-planning meetings, and support VISIT FLORIDA's content and marketing teams. Proposals must address agency qualifications and capabilities, tourism-industry experience, communication and delivery methodology, two relevant case studies, pricing, conflicts of interest, financial stability, and proposed personnel. Audited or reviewed financial statements for the three most recent operating years and a Dunn & Bradstreet number are required. Proposals must be PDF files of no more than 15 pages, excluding requested work samples. The assumed total media spend for pricing purposes is not to exceed $3.5 million, although this is not stated as the contract award amount.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Minimum 4 references
- Client point of contact required for each reference
Documents
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