Fresh From Florida Grocery Retailer Marketing Program

The Florida Department of Agriculture and Consumer Services intends to award a single-source contract to Beta II Marketing Corp. (Bravo) for the Fresh From Florida Grocery Retailer Marketing Program, including in-store, print, digital, social media, and geo-targeted promotional advertising.

Florida > Department of Agriculture and Consumer Services > Division of Marketing and Development


General
Closed (past due)
AD-17141
Oct 08, 2026 06:00 PM
Oct 05, 2026 02:00 PM
$150,000.00
Sole Source
State
Ask AI about this solicitation
Original Solicitation Links
Contact
bids@fdacs.gov
+18506177181
407 South Calhoun Street, Tallahassee, FL, USA
Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source contract with Beta II Marketing Corp. (Bravo) for promotional advertising supporting the Fresh From Florida brand. The program includes featuring the Fresh From Florida logo and Florida agricultural products in grocery circular advertisements, in-store shelf and display signage, and Florida commodity advertisements. The scope also includes developing and executing an integrated in-store and digital campaign involving website advertising, social media posts, geo-targeted push notifications, in-store signage, and in-store radio messaging. The notice identifies an approximate contract amount of $130,000, with an approximate amount up to $150,000, and states that Beta II Marketing is the exclusive provider of marketing services to the Bravo and C-Town grocery store banners. This is an intended single-source award notice, not a request for bids or proposals.

Classification Codes
NAICS541810Advertising Agencies
PSCR701Advertising Services
Smart Codes
retail marketing servicesbrand promotion servicesdigital advertising campaign
Specifications
Service Only
Timeline
Oct 05, 2026 06:00 PM-Open Date
Oct 08, 2026 06:00 PM-Close Date
Requirements
No
Documents
TitleDate Posted
Beta II Marketing Corp (Bravo)Oct 05, 2026 01:11 PM
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