Majestic Theatre Management and Operations Services

The City of Dallas is seeking an experienced operator to provide comprehensive management and operations services for the historic Majestic Theatre, including venue management, financial stewardship, community access, and patron services.

City of Dallas


General
Open
BEZ26-00031117
Oct 23, 2026 07:00 PM
Sep 17, 2026 07:00 PM
Small Business
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Contact
mark.schoonover@dallas.gov
+12142432132
1500 Marilla Street, Dallas, TX, USA
Submission Instructions
Description

The City of Dallas is seeking an experienced and qualified operator to provide comprehensive management and operations services for the Majestic Theatre, a historic performing arts venue at which the operator will preserve the theater’s historic significance while maximizing its use as a premier cultural destination. Responsibilities include venue operations, event support, facility maintenance, food and beverage services, marketing, financial administration, staffing, security and crowd management, technical production coordination, ticketing, patron services, community programming, reporting, and compliance with historic landmark requirements. Addendum 5 clarifies that the minimum qualification of 10 years of comprehensive management and operations experience for performing arts centers or comparable venues with at least 1,500 seats must be demonstrated by the proposing entity. Experience of joint venture members may be considered if the joint venture structure and substantive role of the qualifying member are clearly documented; subcontractor or informal teaming-partner experience alone is insufficient. Proposers may also optionally request use of administrative office floors 4 and 5, subject to City approval and a transition plan addressing relocation of Office of Arts and Culture staff. The solicitation includes a 7.10% Small Business Enterprise participation goal and requires applicable DRIVE/SBE and local participation forms.

Classification Codes
NAICS711310Promoters of Performing Arts, Sports, and Similar Events with Facilities
PSCM1AZOPERATION OF OTHER ADMINISTRATIVE FACILITIES AND SERVICE BUILDINGS
Smart Codes
venue managementtheatre operationsfacility maintenance
Specifications
Service Only
Timeline
Sep 17, 2026 07:00 PM-Open Date
Oct 07, 2026 07:00 PM-Pre-Proposal Meeting (optional)
Oct 09, 2026 07:00 PM-Questions Due Date
Oct 23, 2026 07:00 PM-Close Date
Requirements
Required
  • Workers' Compensation and Employers' Liability — $500,000.00
  • Business Automobile Liability — $500,000.00
  • Commercial General Liability — $1,000,000.00
  • Commercial General Liability Products/Completed Operations Aggregate — $2,000,000.00
  • Commercial General Liability General Aggregate — $2,000,000.00
  • Fire Legal Liability — $1,000,000.00
  • Liquor Liability — $1,000,000.00
  • Umbrella or Excess Liability — $2,000,000.00
  • Commercial Crime — $500,000.00
  • Professional Liability — $1,000,000.00
  • Cyber/Technology Network Liability and Risk — $1,000,000.00
Scored
  • Minimum 3 references
  • Within the last 5 years
  • Client point of contact required for each reference
No
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