New Branding and Identity Plan

The City of Highland Park is seeking proposals from qualified firms to develop a new branding and identity plan incorporating community engagement and market research.

City of Highland Park


General
Open
bid_detail_T23_R59
Nov 05, 2026 06:00 PM
Oct 08, 2026 12:00 PM
Request for Proposal (RFP)
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Original Solicitation Links
Description

The City of Highland Park is seeking a qualified firm to develop a new branding and identity plan for the City. The work must incorporate community engagement and market research, with existing City brand reference materials identified for consideration, including brand standards, a brand cheat sheet, the City website, and a tourism website. The clarified timeline sets October 16, 2026, at 5:00 PM for RFP questions; October 19, 2026, at 5:00 PM for responses to questions; November 5, 2026, at 12:00 PM for proposals; virtual interviews with two shortlisted firms during the week of November 9, 2026; firm selection on November 18, 2026; and approval of the professional services agreement on November 23, 2026. The solicitation package lists no attached RFP document, required submission items, or submission method and destination.

Classification Codes
NAICS541613Marketing Consulting Services
PSCR701Advertising Services
Smart Codes
brand strategy consultingmarket research servicescommunity engagement services
Specifications
Service Only
Timeline
Oct 8, 2026-RFP Release Date
Oct 16, 2026 10:00 PM-Questions Due Date
Oct 19, 2026 10:00 PM-Responses to Questions
Nov 05, 2026 06:00 PM-Proposal Due Date
Nov 9, 2026-Virtual Interviews with Shortlisted Firms (optional)
Virtual interviews are scheduled during the week of November 9, 2026; the specific date, time, and joining information were not provided.
Nov 18, 2026-Selection of Firm
Nov 23, 2026-Approval of Professional Services Agreement
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