Colorado State Fair Marketing Services

The Colorado State Fair Authority is seeking a full-service marketing partner for annual Colorado State Fair campaigns, including strategy, market research, creative production, media planning and buying, public relations, digital marketing, and on-site event support.

Colorado > Colorado Department of Agriculture > Colorado State Fair Authority


General
Open (open)
RFP-BSFA-2027000029
Oct 16, 2026 04:00 PM
Sep 14, 2026 12:00 PM
1 year base + 4 × 1 year options
Service-Disabled Veteran-Owned Business
Request for Proposal (RFP)
State
Ask AI about this solicitation
Original Solicitation Links
Contact
kathy.chang@state.co.us
+13038699027
Submission Instructions
Description

The Colorado State Fair Authority is seeking a collaborative, full-service marketing agency to develop and execute year-round marketing services for the annual Colorado State Fair. The scope includes marketing strategy and planning, market research, branding, campaign production, graphic design, traditional and digital media planning and buying, search engine optimization, social media, public relations, press releases, multicultural outreach and translation services, sponsor support, and crisis-management assistance. The contractor must provide a dedicated account representative, additional specialized personnel as needed, ongoing progress reports, annual marketing and media analyses, sponsorship media recaps and affidavits, and on-site support throughout the annual fair. Proposals must address organizational experience, personnel, accessibility and mandatory requirements, technical approach, and pricing. The 2025 placed-media spend was approximately $300,000, but no fixed annual budget is guaranteed. The initial contract term is anticipated to run from January 1 through December 31, 2027, with up to four additional one-year renewal periods.

Classification Codes
NAICS541810Advertising Agencies
PSCR701Advertising Services
Smart Codes
event marketing servicesmedia buying servicespublic relations services
Specifications
Service Only
Timeline
Sep 14, 2026-Issue Date
Sep 22, 2026 06:00 PM-Questions Due Date
Sep 30, 2026-Estimated Questions Response Publication
Oct 16, 2026 04:00 PM-Proposal Submission Deadline
Oct 16, 2026 05:00 PM-Virtual Public Proposal Opening (optional)
Or dial (US) +1 240-986-2524; PIN: 138 050 636#
Nov 2, 2026-Estimated Offeror Demonstrations and Discussions (optional)
Estimated demonstration period is November 2–6, 2026; specific appointments will be coordinated through the Procurement Point of Contact.
Nov 18, 2026-Estimated Intent to Award Publication
Requirements
Required
  • Workers' Compensation
  • General Liability — $1,000,000.00
  • Automobile Liability — $1,000,000.00
  • Protected Information Liability — $1,000,000.00
  • Professional Liability Insurance — $1,000,000.00
  • Crime Insurance — $1,000,000.00
Scored
Location
Local Preference:Local Preference
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