Market Research and Analysis Services

Iowa State University's Center for Industrial Research and Service is seeking third-party resources to provide market research, competitive intelligence, and market analysis and modeling for Iowa businesses.

Iowa State University


General
Open
RFP-1001510
Dec 11, 2026 06:00 PM
Oct 29, 2026 05:00 PM
3 years base + 3 × 1 year options
Request for Proposal (RFP)
State
Ask AI about this solicitation
Contact
sadieg@iastate.edu
+15152949394
2221 Wanda Daley Drive, Ames, IA, USA
Submission Instructions
ISUBid online procurement system
Description

Iowa State University's Center for Industrial Research and Service (CIRAS) seeks third-party resources to collaborate with CIRAS staff on market research and decision-support engagements for Iowa companies. Work may include primary and secondary research, customer and market interviews, competitive intelligence and benchmarking, market sizing, segmentation, feasibility analysis, and pro forma or scenario modeling, with practical recommendations and support for next steps. For the evaluation scenario, the supplier will assess a manufacturer's potential new product line or adjacent market. The work includes reviewing client information, conducting 10 interviews, researching and benchmarking five competitors or alternatives, analyzing market opportunity and customer segments, and delivering a concise report or presentation. The engagement also includes a virtual kickoff, a project-conclusion presentation and discussion, and primarily virtual delivery; the conclusion presentation is assumed to be onsite at the client's Iowa location. The scenario is to be completed within 12 weeks of kickoff and receipt of needed client information. The response must include a proposed approach, team, schedule, effort allocation, and detailed pricing, including the evaluated scenario price, category breakdown, hourly rates, optional activities, and other pricing terms. The solicitation also requires a company overview, technical response, past-performance information, pricing details, and acknowledgment of the CIRAS standards and scope of work.

Classification Codes
NAICS541910Marketing Research and Public Opinion Polling
PSCR422Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys)
Smart Codes
market researchcompetitive intelligencemarket analysis modeling
Specifications
Service Only
Timeline
Oct 29, 2026 05:00 PM-Issue Date
Dec 11, 2026 06:00 PM-Proposal Deadline
Requirements
Required
  • Commercial General Liability -- Each Occurrence — $1,000,000.00
  • Commercial General Liability -- General Aggregate — $2,000,000.00
  • Workers' Compensation
  • Employer's Liability — $100,000.00
  • Excess/Umbrella Liability -- Each Occurrence — $2,000,000.00
  • Excess/Umbrella Liability -- Aggregate — $2,000,000.00
  • Professional Liability (Errors and Omissions) -- Per Claim — $1,000,000.00
  • Professional Liability (Errors and Omissions) -- Aggregate — $1,000,000.00
  • Cyber/Data Privacy/Technology Consulting Professional Liability -- Per Claim — $2,000,000.00
  • Cyber/Data Privacy/Technology Consulting Professional Liability -- Aggregate — $2,000,000.00
Scored
  • Minimum 3 references
  • Within the last 5 years
  • Client point of contact required for each reference
Yes
Documents
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