Vanpool Marketing Campaign

The City of Pueblo, through Pueblo Transit, is seeking a marketing firm for a six-month vanpool campaign covering research, branding, promotional materials, advertising, community outreach, and performance reporting, with a maximum budget of $50,000.

City of Pueblo > Transit Department


General
Closed (past due)
26-045
Sep 09, 2026 02:00 PM
Aug 18, 2026 03:11 PM
$50,000.00
6 months
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Original Solicitation Links
Contact
purchasing@pueblo.us
+17195532350
230 South Mechanic Street, Pueblo, CO, USA
Submission Instructions
Description

The City of Pueblo, through Pueblo Transit, seeks a qualified marketing firm to design and execute a comprehensive six-month campaign promoting its Vanpool Program. The work includes market research and audience analysis; a strategic marketing plan; branding, messaging, and visual identity; brochures, flyers, posters, digital assets, social media, email, website, and video content; advertising and media buying across print, radio, television, and online channels; employer and community outreach; partnership development; events, workshops, and informational presentations; and performance measurement and reporting. The selected firm must provide a dedicated project manager, coordinate regularly with Pueblo Transit, comply with applicable accessibility and other standards, and deliver electronic materials with print materials as needed. Required proposal content includes a table of contents, licensing and registration documentation, a submittal summary, qualifications and personnel information, resumes if available, at least three similar-project references from the last five years, project approach, and a detailed work schedule. The maximum budget is $50,000, inclusive of consultant fees, services, and media buys.

Classification Codes
NAICS541613Marketing Consulting Services
PSCR701Advertising Services
Smart Codes
marketing campaign servicesdigital advertising servicespublic relations outreach
Specifications
Service
Timeline
Aug 18, 2026-Available Date
Sep 1, 2026-Questions Due Date
Sep 9, 2026-Proposal Submission Deadline
Requirements
Required
  • Commercial General Liability — $1,000,000.00
  • Professional Liability — $1,000,000.00
  • Crime Insurance
  • Automobile Liability — $1,000,000.00
  • Workers' Compensation
Required
  • Minimum 3 references
  • Within the last 5 years
  • Client point of contact required for each reference
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