Sponsorship and Advertising Sales Services
California > Department of Food and Agriculture > Division of Fairs & Expositions > 32nd District Agricultural Association
Original Solicitation Links
Contact
Submission Instructions
Description
The 32nd District Agricultural Association seeks a contractor to provide full-service sponsorship and advertising sales for the OC Fair & Event Center, including sales strategy, prospecting, customized proposals, negotiations, contract coordination, sponsor activation and fulfillment, reporting, and relationship management. The contractor will service existing sponsorship agreements and develop new sponsorships for the annual fair, Imaginology, and other events. Advertising inventory must be approved by the District before it is offered, and the contractor may not commit District property or sponsorship rights without prior authorization. The contract runs from January 1, 2027, through December 31, 2028, with three one-year renewal options. The annual sponsorship sales goal is $3 million in 2027, increasing by approximately 3% annually; compensation is commission-based, with no monthly retainer. The contractor must provide on-site staffing during June through August and at activations and events as coordinated. The proposal requires a technical response, a completed financial bid form, and specified bidder forms and supporting materials, including experience references and current insurance documentation.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Commercial general liability — $1,000,000.00
- Automobile liability — $1,000,000.00
- Workers' compensation
- Minimum 3 references
- Client point of contact required for each reference
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