Adult Opioid Overdose Prevention and Recovery Social Media Initiative

Knox County Health Department is seeking proposals for an adult opioid overdose prevention and recovery social media initiative, including campaign design, implementation, media management, and evaluation.

Knox County > Procurement Division > Health Department


General
Open
00003762
Sep 25, 2026 12:00 PM
Aug 27, 2026 09:50 AM
Request for Proposal (RFP)
Local
Ask AI about this solicitation
Contact
susan.colella@knoxcounty.org
+18652155769
Knoxville, TN, USA
Submission Instructions
Mail
Knox County Procurement Division, Suite 100, 1000 North Central Street, Knoxville, Tennessee 37917

or

In Person
Description

Knox County Health Department is seeking a qualified public health communications contractor to design, implement, and evaluate an adult opioid overdose prevention, treatment, and recovery campaign. The campaign must address opioid use disorder awareness, overdose prevention, treatment options, and recovery resources for the general population and selected populations, including the unhoused community. Required deliverables include evidence-based and validated messaging; static graphics; short-form, carousel, story/reel, and landscape video content; paid and organic post copy; localized content; platform-specific strategy; a content calendar; communications support; media planning and management; monthly analytics reports; and a final evaluation report measuring knowledge gain, engagement, reach, resource click-throughs, and behavior-change indicators. Proposals must explain the vendor's methodology, implementation and management plan, qualifications, similar public-health experience, organizational structure, and pricing. The response must include three similar-project references, a detailed cost breakdown, and the completed solicitation forms and attachments. The contract is intended as a one-time award that expires upon project completion, with no guaranteed quantity of services.

Classification Codes
NAICS541820Public Relations Agencies
PSCAN26DRUGS DEPENDENCY - MANAGEMENT AND SUPPORT
Smart Codes
opioid prevention outreachsocial media campaign managementaddiction recovery communications
Specifications
Service Only
Timeline
Aug 26, 2026-Posted Date
Sep 10, 2026-Questions Due Date
Sep 26, 2026-Proposal Due Date
Requirements
Required
  • Workers Compensation
  • Employers Liability — $100,000.00
  • Automobile Liability — $1,000,000.00
  • Commercial General Liability — $1,000,000.00
  • Umbrella Liability — $1,000,000.00
Scored
  • Minimum 3 references
  • Within the last 3 years
  • Client point of contact required for each reference
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