Michigan Collegiate Athletic Advertising
United States of America > DEPT OF DEFENSE > DEPT OF THE ARMY > W7NF USPFO ACTIVITY MI ARNG (USPFO MI PROCUREMENT)
Original Solicitation Links
W912JB26QA078
]college athletic advertising
Contact
Submission Instructions
Description
The Michigan Army National Guard is seeking a contractor to provide collegiate athletic partnerships, booth-space coordination, and advertising placement supporting recruiting and retention efforts. The scope covers minimum advertising and partnership opportunities at specified Michigan universities, including event sponsorships, physical booth and tabling spaces, stadium and arena signage, videoboard and public-address advertising, website and mobile-app placements, social media and newsletter advertising, broadcast spots, branded materials, and related logo or intellectual-property usage. The contractor must coordinate university and venue logistics, secure permissions and access for recruiting assets, guarantee execution of baseline placements, and provide additional value-added opportunities when applicable. Required deliverables include a technical approach and quality-control narrative, relevant past-performance information including at least one similar reference, detailed pricing with supporting labor and cost data, a statement of acknowledgment, and monthly and end-of-season performance reports with photos, attendance or foot-traffic estimates, impressions, click-through rates when applicable, and broadcast logs. The contract is firm-fixed-price for a one-year base period, with services permitted to be performed by telework where appropriate.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Minimum 1 reference
- Within the last 5 years
- Client point of contact required for each reference
Documents
| Title | Date Posted |
|---|---|
| Attachment A - PWS.pdf | Aug 31, 2026 12:00 PM |
| Attachment B - Solicitation Provisions and Clauses.pdf | Aug 31, 2026 12:00 PM |
| Questions and Answers.pdf | Sep 08, 2026 12:00 PM |
| SF_30 College Advertising 26QA078 SEP9.pdf | Sep 08, 2026 12:00 PM |
| Attachment A - PWS Rev1.pdf | Sep 08, 2026 12:00 PM |
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