Brand Strategy and Website Redesign

Landforce is seeking a branding and website strategy, design, and development firm or consultant team for an organization-wide brand architecture project and accessible core website redesign in Pittsburgh, Pennsylvania, with a $40,000 base budget.

Landforce


General
Open
Oct 08, 2026 03:59 AM
Sep 13, 2026 04:47 AM
$40,000.00
5 months
Request for Proposal (RFP)
Private
Ask AI about this solicitation
Contact
elijah@landforcepgh.org
Submission Instructions
Email
Description

Landforce seeks a qualified branding and website strategy, design, and development firm or consultant team to clarify the relationship among Workforce Development, Land Stewardship, and Responsible Wood Production, then translate the approved brand architecture into practical physical, digital, and social-media applications. Required branding work includes discovery, stakeholder engagement, naming and messaging recommendations, visual identity guidance, brand assets, a practical brand guide, and recommendations for collateral and social-media organization. The second phase is an accessible, secure, mobile-responsive, staff-manageable website redesign and development project. The scope includes information architecture, user journeys, content strategy and priority-page writing or revision, photography, content migration, forms and integrations supporting Salesforce and Mailchimp, SEO, analytics, security, testing, launch, staff training, documentation, and a defined warranty period. The site should target WCAG 2.2 Level AA and support employment applications, referrals, service inquiries, donations, volunteering, products, inventory, and other priority actions. Advanced commerce, interactive dashboards, expanded collateral, additional photography, video, and other enhancements should be separately priced. The available base budget is $40,000, and phased proposals are welcome.

Classification Codes
NAICS541613Marketing Consulting Services
PSCR701Advertising Services
Smart Codes
brand strategy consultingwebsite redesign servicesaccessible website development
Specifications
Service Only
Timeline
Sep 24, 2026 03:59 AM-Questions Due Date
Sep 30, 2026-Responses to Questions Distributed
Oct 08, 2026 03:59 AM-Proposal Due Date
Oct 20, 2026-Initial Proposal Review
Oct 23, 2026-Finalist Interviews (optional)
Finalist interviews are scheduled for October 23 and October 26, 2026; the solicitation does not specify whether they are in person or virtual.
Oct 26, 2026-Finalist Interviews (optional)
Finalist interviews are scheduled for October 23 and October 26, 2026; the solicitation does not specify whether they are in person or virtual.
Oct 29, 2026-Reference Checks and Scope Clarification
Oct 30, 2026-Notice of Selection
Nov 1, 2026-Anticipated Kickoff
Jan 31, 2027-Brand-Development Phase Completion
Mar 31, 2027-Target Website Launch
Requirements
Scored
  • Minimum 2 references
  • Client point of contact required for each reference
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