Media Relations and Public Relations Services for Business Events

Destination Canada is seeking a global media relations and public relations agency to support its Business Events objectives, primarily in the United States and Europe.

Government of Canada > Canadian Tourism Commission (Destination Canada)


General
Closed (past due)
DC-2026-AK-03
Sep 08, 2026 05:00 PM
Aug 05, 2026 12:00 PM
3 years base + 4 × 1 year options
Request for Proposal (RFP)
Federal
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Original Solicitation Links
Contact
Andrew
procurement@destinationcanada.com
1045 Howe Street, Vancouver, BC, Canada
Submission Instructions
Description

Destination Canada, Canada's national tourism organization, is seeking proposals for global media relations (MR) and public relations (PR) services to support its Business Events objectives. The selected agency will develop and execute strategic MR/PR programs that position Canada as the natural choice for global business events, driving awareness, credibility, and consideration among priority audiences in key international markets, primarily the United States and Europe. The agency will support Destination Canada's Business Events initiatives by engaging with core audiences including C-suite executives, association leaders, meeting planners, professional conference organizers, and third-party agencies. Services include media relations strategy and execution, content and story development, event media planning, partner relations, digital communications, and account management. The contract is anticipated to be for up to three years with an option to extend annually for up to four additional years.

Classification Codes
NAICS541820Public Relations Agencies
PSCR708Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services)
Smart Codes
media relations servicespublic relations servicesbusiness events marketing
Specifications
Service Only
Timeline
Aug 5, 2026-Publication Date
Aug 12, 2026-Questions Due Date
Sep 1, 2026-Intent to Submit Due Date
Sep 8, 2026-Closing Date
Oct 26, 2026-Presentations Week
Requirements
Required
  • Minimum 3 references
  • Client point of contact required for each reference
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