Direct Mail Marketing Campaign Services

Oglala Lakota College is seeking a full-service agency to develop and execute 12 direct mail campaigns for student recruitment, donor retention, and institutional advancement.

Oglala Lakota College

General

Status:Open

Solicitation Identifier:COL-SD-5813

Due Date:Nov 20, 2026 11:00 PM

Posted Date:Nov 07, 2026 06:00 AM

Type:Request for Proposal (RFP)

Level:Local

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Original Solicitation Links

[

COL-SD-5813

]http://www.sdpublicnotices.com

Request for Proposal - Direct Mail Marketing Services

Original Notices

Rapid City Journal — Rapid City, South DakotaNov 7, 2026

REQUEST FOR PROPOSALS Direct Mail Marketing Services Oglala Lakota College (OLC) invites qualified, full-service direct mail marketing agency to develop, manage, and execute a comprehensive sequence of 12 distinct direct mail campaigns that integrate culturally informed and respectful storytelling with potential for additional campaigns to meet OLC needs. Our goal is to connect meaningfully with prospective students, alumni, donors, and community partners while honoring Lakota heritage and values that guide our mission. The initiative is designed to support the college's strategic institutional advancement, donor retention, and student recruitment goals through three dedicated operational tracks: 8 Renewal Campaign mailings 2 Reactivation Campaign mailings 2 Prospect Campaign mailings Detailed scope of work and technical/production requirements may be obtained by contacting: Tasha Mousseau, VP of Advancement Oglala Lakota College Development Office Phone: (605) 455-4434 Email: tmousseau@olc.edu [tmousseau@olc.edu] Proposal Submission Sealed bids submission can be mailed to: OLC Board of Trustees Finance Committee Attn: Finance Chair % OLC VP of Business DMM RFP PO BOX 490 Kyle, SD 57752 Sealed bids may also be submitted in person to: OLC Board of Trustees Finance Committee Attn: Finance Chair % OLC VP of Business DMM RFP 490 Piya Wiconi Rd. Kyle, SD 57752 Proposals will be accepted until 5:00 p.m. MDT, November 20, 2026 Requirements Proposals must include: Company Overview - History, size, and relevant experience. Storytelling Approach - How you will ensure cultural authenticity, sensitivity, and community collaboration? Sample Work - Examples of campaigns with narrative-driven content. Project Timeline - From concept to delivery. Please create a timeline based on calendar year beginning January 1, 2027 Pricing Detailed cost breakdown. References - At least three from similar projects, preferably with Indigenous or culturally specific organizations. (Published November 7 & 10, 2026 for a total approximate cost of $125.73 and may be viewed for free at www.sdpublicnotices.com) Legal No: COL-SD-5813

Contact

Name:Tasha Mousseau

Email:tmousseau@olc.edu

Phone:+16054554434

Submission Instructions

Method:Mail

Mailing Address:OLC Board of Trustees Finance Committee, Attn: Finance Chair, % OLC VP of Business, DMM RFP, PO BOX 490, Kyle, SD 57752

Method:In-person delivery

Description

Oglala Lakota College seeks a qualified, full-service direct mail marketing agency to develop, manage, and execute 12 campaigns: eight renewal mailings, two reactivation mailings, and two prospect mailings. The campaigns should use culturally informed, respectful storytelling that honors Lakota heritage and values and supports student recruitment, donor retention, and institutional advancement. Additional campaigns may be requested to meet the college’s needs. Proposals must include a company overview covering history, size, and relevant experience; a storytelling approach addressing cultural authenticity, sensitivity, and community collaboration; examples of narrative-driven campaign work; a project timeline based on the calendar year beginning January 1, 2027; detailed pricing; and at least three references from similar projects, preferably involving Indigenous or culturally specific organizations.