Digital Media Planning and Buying Services
Tacoma Community College
Original Solicitation Links
RFP27001
]TCC Guided Pathways Marketing
Contact
Submission Instructions
Description
Tacoma Community College seeks one preferred strategic digital media partner for a 24-month engagement beginning in November 2026. The contractor will provide strategic media planning, audience strategy and targeting, digital media buying and placement, campaign management, optimization, measurement, analytics, reporting, account management, and strategic counsel. The work will include geofencing and multifaceted campaigns targeting audiences such as adult learners, veterans, high school students, parents, stop-outs, disengaged youth, and Spanish-speaking audiences across social media, web, connected television, audio streaming, and related platforms. The estimated cumulative digital advertising spend is up to $300,000 over two years, with individual campaigns ranging from less than $10,000 to approximately $60,000. Proposals must include a letter of submittal with signed Certifications and Assurances, technical, management, and cost proposals. The technical proposal must address methodology, work plan, schedule, project management, and reporting; the management proposal must address experience, staff qualifications, references, and related state-contract information. The selected contractor must be licensed in Washington or commit to becoming licensed within 30 days of selection, and must provide required insurance during contract performance.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Commercial General Liability Insurance — $1,000,000.00
- Business Auto Liability — $1,000,000.00
- Employers Liability Insurance — $1,000,000.00
- Minimum 3 references
- Within the last 5 years
- Client point of contact required for each reference
Documents
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