Integrated Media Planning and Buying Services
Alberta > Executive Council
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Description
The Government of Alberta is seeking a contractor to provide comprehensive, end-to-end integrated media planning and buying services supporting provincial communications, public engagement, and advertising initiatives. The scope includes audience targeting; integrated digital and traditional media strategies; media buying, negotiation, and placement; campaign implementation, trafficking, and management; campaign monitoring, optimization, and performance reporting; financial administration and reconciliation of media expenditures; coordination with ministries, stakeholders, and external suppliers; and media insights, analytics, and advisory services. The procurement is intended to establish a supplier relationship delivering strategic expertise, operational excellence, value for money, and measurable results. The estimated contract period is 35 months, with a proposed start date of January 1, 2027.
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