Virtual School Enrollment and Marketing Support
Massachusetts > The Education Cooperative > Massachusetts Connections Academy
Original Solicitation Links
BD-27-2222-TECCA-TECCA-134531
]rfp enrollment and marketing support
Contact
Description
Massachusetts Connections Academy (MassCA), a statewide, tuition-free public K–12 virtual school serving approximately 3,000 students, seeks a provider for enrollment and marketing support under a three-year contract. The scope includes developing and implementing a coordinated, proactive marketing strategy and an enrollment platform aligned with MassCA’s identity, educational mission, and strategic priorities. Marketing and recruitment activities for the 2027–2028 school year must begin no later than March 1, 2027. The selected vendor will implement approved campaigns, develop recruitment strategies, support prospective-family outreach and enrollment, and proactively monitor and adjust strategies to help maintain enrollment at the authorized capacity of 3,000 students and an active waitlist of at least 500 prospective students, subject to eligible demand and MassCA’s approved policies. MassCA retains authority over admissions, enrollment, academic placement, eligibility, lotteries, public communications, marketing approvals, and school data.
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