PrEP Aware Campaign Collaborative
NYS Dept. of Health AIDS Institute
Original Solicitation Links
Description
The New York State Department of Health AIDS Institute is seeking applications for a statewide public health campaign to increase awareness and uptake of Pre-Exposure Prophylaxis (PrEP) among populations at risk for HIV. The goal is to reduce disparities and advance equity in access to HIV biomedical prevention. The selected agency will be responsible for planning and implementing this community-driven campaign over a five-year period, with an annual award of up to $243,000. The campaign will involve convening community representatives to inform messaging, recruiting spokesmodels, creating annual campaign assets in English and Spanish (including a social media toolkit), and supporting regional liaisons and community partners to disseminate materials and raise local awareness. The applicant must demonstrate experience in creating multimedia marketing public health campaigns, with at least one campaign related to HIV, PrEP, or PEP. They must also have experience engaging with community-based organizations, local health departments, and healthcare providers in New York State, and submit at least two letters of support from New York State collaborators.
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