Advertising and Media Buying Services
California > Department of Food and Agriculture > Division of Fairs and Expositions > 32nd District Agricultural Association > OC Fair & Event Center
Original Solicitation Links
Contact
Submission Instructions
Description
The District seeks a full-service or integrated agency team to provide strategic advertising, creative development, media planning and buying, digital performance marketing, research, analytics, and related services. Work may support the annual fair, live entertainment, year-round events, venue rentals, educational and community programs, and other District priorities. Services include integrated campaign planning, audience research, creative concepts and production coordination, multicultural and accessible communications, media placement and optimization, measurement and reporting, and event-period support. The proposal must include a technical response, a financial proposal using the District-provided bid form, and the required forms and supporting materials. The technical response includes relevant experience and references, a portfolio of five to twelve creative examples, the proposed approach, and a campaign concept for the 2030 fair. The primary bidder's physical office must be within 80 miles of the OC Fair & Event Center. The contract is anticipated to run from January 1, 2027, through December 31, 2028, with three optional one-year extensions.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Commercial General Liability — $1,000,000.00
- Automobile Liability — $1,000,000.00
- Workers' Compensation
- Minimum 3 references
- Within the last 6 years
- Client point of contact required for each reference
Location
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