2027 Attraction Marketing Campaign

Audubon Nature Institute is seeking a marketing and creative agency to develop an integrated 2027 campaign for Audubon Zoo and Audubon Aquarium & Insectarium, with an anticipated campaign-development budget of $120,000.

City of New Orleans > Audubon Commission


General
Open
2026-75
Nov 17, 2026 04:00 PM
Oct 28, 2026 12:07 PM
$120,000.00
6 months
Request for Proposal (RFP)
Private
Ask AI about this solicitation
Original Solicitation Links
Contact
chprimeaux@auduboninstitute.org
+15042125325
6500 Magazine Street, New Orleans, LA, USA
Submission Instructions
Mail
Audubon Nature Institute, 6500 Magazine Street, New Orleans, LA 70118
Description

Audubon Nature Institute seeks an agency to develop a research-informed, integrated campaign platform to increase paid attendance and admissions revenue at Audubon Zoo and Audubon Aquarium & Insectarium. The work includes audience and market strategy, campaign concepts and messaging, a principal Zoo campaign and a secondary Aquarium & Insectarium campaign, and seasonal adaptations. The campaign should support digital, social, video, out-of-home, print, audio, broadcast, and selected onsite placements.

Classification Codes
NAICS541810Advertising Agencies
PSCR701Advertising Services
Smart Codes
marketing campaign strategycreative advertising developmentvideo and digital advertising
Specifications
Service Only
Timeline
Nov 10, 2026 04:00 PM-Bid Intent Deadline
Nov 10, 2026 04:00 PM-Questions Due
Nov 17, 2026 04:00 PM-Proposal Submission Deadline
Dec 15, 2026-Anticipated Contract Award
Feb 10, 2027-Anticipated Campaign Launch
Requirements
Required
  • General Liability — $1,000,000.00
  • Workers Compensation
  • Employer's Liability — $100,000.00
  • Commercial Automobile Liability — $1,000,000.00
  • Commercial Umbrella — $1,000,000.00
Scored
Location
Documents
TitleDate Posted
RFP.docxOct 28, 2026 12:04 PM
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