Dairy Promotion or Research Program 2027
New York > Department of Agriculture and Markets > Contracts & Purchasing
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The New York State Department of Agriculture and Markets is soliciting proposals for projects funded through the Dairy Promotion Order to market, promote, and research New York-produced fluid milk and dairy products. Eligible applicants include private businesses, nonprofit entities, and research institutions; for-profit businesses may apply directly, and prior dairy-promotion experience is not required. Projects may address one or more program goals, include multiple projects under one application, and may involve advertising, media strategy and buying, social media, printed materials, events, staffing, transportation, equipment, rental space, program supplies, software, data, and measurement-platform subscriptions. Proposals may not promote a specific brand or trade name. Reimbursement is limited to documented actual expenses, with monthly or quarterly reimbursement requests permitted and no stated minimum or maximum award amount. Applicants must propose their own quantifiable performance measures and targets, including baseline data where appropriate. Applications must include a work plan and budget. The work plan should address only the program goals selected by the applicant and include project objectives, tasks, deliverables, and performance measures; the budget should identify funding requested for each project and summarize the total request. The scope-of-work form may include a company summary and relevant personnel, and one application may cover multiple projects. Workers’ compensation and disability-insurance proofs are required before contract execution, not with the proposal. Awards cover the 2027 calendar year, and work performed before a fully executed contract is at the contractor’s risk and is not reimbursable if performed before January 1, 2027. Eligible applicants are highly encouraged, but not required, to make an in-person presentation to the advisory board; virtual presentation is acceptable with adequate notice.
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- Workers Compensation
- Disability Insurance
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'Regulation of Agricultural Marketing and Commodities' Opportunities
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