Institutional Brand Expression and Launch Planning
McMaster University
Original Solicitation Links
CR 02-26-1115
]brand agency
CR 02-26-1115
]Brand Agency
Contact
Submission Instructions
Description
McMaster University's Brand and Marketing team is seeking a qualified brand agency to develop and launch an institutional brand expression aligned with the university's Bolder Together strategic plan and Advancement fundraising campaign. The work should represent the university's mission, values, and strategic direction and resonate with internal and external audiences, including students, faculty, staff, alumni, donors, government, industry, research, academic, and community partners. The scope includes institutional messaging; a tagline, brand promise, and brand narrative; foundational visual assets; and launch planning. The work must complement the existing McMaster name, maroon color, and logo. A comprehensive redesign of the identity, logo, crest, or institutional naming architecture is expressly excluded.
Classification Codes
Smart Codes
Specifications
Timeline
Documents
Documents available via:
- Website - MERX
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